Make the most of your Cannes Lions experience
If you are heading to the Cannes Lions for the first time, the scale and potential may seem a little daunting. We’ve pulled together some of our top tips to help you navigate the festival and ensure you fly home a true Lions veteran.
- Be inspired. If you have a delegate pass, allow time to soak up the shortlisted work displayed each day, and if you plan on attending any sessions in the Palais, be sure to arrive early to beat the queues. Queues to collect your pass at the beginning of the week can also be long, so make sure you get there early and leave yourself plenty of time.
- Be switched on. Download the Cannes Lions app to keep up to date with what’s on and connect with other delegates. Create Whatsapp groups, keep an eye on social channels and immediately save business card details; you never know when you may need to reconnect later in the week. You will most definitely need to pack a hefty power bar for your phone.
- Be resourceful. Get in touch with every ex-colleague, journalist and partner you think will be going, or whose businesses will have a presence at the festival. Scope out what is happening and score invites to as many panels, parties and HQs as you can. Don’t be coy, everyone else is doing this.
- Be spontaneous. While you will want to pack your diary with meetings, don’t be surprised if many get cancelled or delayed. Often chance encounters, and the unanticipated Plan Bs, are the most rewarding.
- Be comfortable. You will be doing LOTS of walking, and often won’t make it back to your accommodation until late. The dress code during the festival is casual. Don’t forget to have sunscreen handy and drink plenty of water.
- Be a sport. It may be a little gross, but head to the Carlton and the Gutter Bar (72 Croisette) when it gets dark. The pavement is sticky from spilled drinks, the revelers may also be a little worse for wear and it’s sometimes a tight squeeze. However, you’ll bump into all sorts of people, from multinational CEOs to Creative legends, to editors and everyone in between.